“But, why does it move that way?”

Sure, it may look cool, but the most important question a motion designer has to answer is: “Why does it move that way?” It is so much deeper than a glyph, shape or image traveling from point A to point B. It has to be the right font, the right color and the right action. As a Creative Director, I have been honored to design and animate as well as collaborate on these projects with dozens of Clients, Art Directors, Designers, Producers, Editors and Production Artists to create compelling motion graphics for several entertainment brands.