On Brand:
A unique brand is special and must be diligently maintained. It is the face, voice and heartbeat of a network. Creative Direction, Art Direction, Design, Editing, Motion Design, Sound Design
Brand Franchise: Love Sundays
This represents a fresh, bold approach to our weekend movies franchise. The package worked so well as an on-air system that we incorporated it into our Upfronts and subsequently used it to inspire a 360 Design approach for the network brand in 2021.
Brand Evolution: Christmas
Christmas has always been woven into the DNA of UPtv. Enjoy this dynamic range of tasty holiday flavors for the network’s flagship programming over the past 10 years.
Brand Refresh: UP
Switching from a 3D jewel logo to a more simple, flat graphics package helped to elevate this brand and make it more approachable to both our core demo and a wide variety of new audiences.
Brand: UP Faith & Family
Like all streaming services, UP Faith and Family needed to look the part in an extremely competitive environment. So, cue up the dark cinematic aesthetic, distinctive orange logo, multi-platform devices and ribbons of tasty thumbnails.
FAST Brand: Cine Romántico
This shiny new Brand for the network’s first international FAST channel launch came together in an extremely short amount of time. That didn’t hurt the execution one bit.
